Unstuck your Pipeline. Engage Buyers with Personalized Content.

Essia is an AI-Driven Content Engagement Solution for Account-Based Marketing (ABM) that empowers B2B marketers to create personalized content at the speed ABM requires.

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Marketers face significant challenges to effectively engage target accounts in ABM initiatives, resulting in stalled pipelines, missed opportunities, and ultimately lower revenue growth.
Personalization is hard
ABM programs fail when they lack personalization. Buyers expect highly relevant, tailored content that requires significant time and resources to create.
Current content is not enough
In ABM, there is no one-size-fits-all content. Each account and buying committee member has different needs throughout the buying journey. Marketers must identify these needs and deliver the right content at the right time.
ABM demands a new set of metrics
Existing tools provide either overly general or overly specific metrics. ABM needs new metrics to gauge performance and engagement, offering an integrated view for sales and marketing teams.

Make personalized content possible and move target accounts through the buying journey with Essia.

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Essia simplifies personalized content creation and account engagement

Let AI capture and organize knowledge, insights, and content for easy reuse.

Easily create highly personalized content by combining captured insights with structured content components.

Deliver engaging interactive content experiences to encourage content sharing within buying teams.

Align sales and marketing by unifying engagement data for actionable insights.

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Close More, Bigger, Faster Deals

Personalized content experiences drive meaningful engagement, accelerating deals and boosting your bottom line.

Create More Pipeline

Provide buyers with the clarity they need to prioritize the problem you solve right now.

Accelerate Deal Flow

Deliver content that answers buyer questions instantly, when and where they need it.

Increase Conversion Rates

Close knowledge and trust gaps that cause good-fit deals to fall through.